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Research Services Social Media Intelligence Social Media Strategy Network Intelligence Clients About the Company intel3.0 Blog Research Activity Publications Working Papers Reports Press and Citations |
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Recent Insights
News: Photonics Industry Research July 1, 2008 Innovation Insight has been retained by the Florida Photonics Cluster to undertake a comprehensive industry cluster analysis for Florida's lasers, optics, and photonics industry. This is an update [more] News: Social Media and Research Partnership with Tucker/Hall June 15, 2008 Innovation Insight has formed a consulting partnership with leading Florida public relations agency Tucker/Hall to provide social media strategy and research strategy services. News: Future Mapping for Modeling and Simulation June 1, 2008 Innovation Insight has been contracted by the National Center for Simulation to conduct a series of groundbreaking "future mapping" and visioning sessions for the national modeling and simulation [more] |
1999 Report on Florida's Laser and Optics Cluster
This report was designed as an assessment of the laser and optics (photonics) cluster in the Florida High Tech Corridor, and the U.S. optics industry in general.News: Social Media and Research Partnership with Tucker/Hall
Innovation Insight has formed a consulting partnership with leading Florida public relations agency Tucker/Hall to provide social media strategy and research strategy services.News: Photonics Industry Research
Innovation Insight has been retained by the Florida Photonics Cluster to undertake a comprehensive industry cluster analysis for Florida's lasers, optics, and photonics industry. This is an update to the 1999 study, and will include national benchmarking against patents, grants and procurement, employment, research and innovation activity in this high-tech sector.News: Future Mapping for Modeling and Simulation
Innovation Insight has been contracted by the National Center for Simulation to conduct a series of groundbreaking "future mapping" and visioning sessions for the national modeling and simulation industry, as part of a comprehensive industry cluster analysis.Publication: Florida Public Relations Association (FPRA) White Paper
Guy Hagen has recently authored a White Paper for the Florida Public Relations Association (FPRA), which will be released to FPRA members during the first quarter of 2008. The White Paper is entitled "Social Media: New Analytics for a New Century", and provides an overview of the types of measurement information relevant to strategic public relations that can be obtained through social media sources. Abstract: Research has always been a hallmark of public relations. Analytical methodologies such as surveys, focus groups, individual depth interviews (IDIs), and secondary research are taught in every university public relations curriculum for their value in targeting PR activities, measuring public opinion, evaluating brands, and managing reputations. Traditional research methods have not been replaced, but the advent of social media and advances in research and computing technology are creating new tools and techniques that today's PR professionals cannot afford to ignore.News: Seminole Way Cluster Research
Innovation Insight has been retained by Real Estate Research Consultants Inc. to conduct empirical economic cluster analysis in support of the Seminole Way development project. The goal of the project will be to identify competitive industry and technology clusters that support economic development, as a logical extension of the "Innovation Way" region connecting Orlando's Lake Nona region UCF, and Seminole County.Technology Review Appointment
Guy Hagen has been recently appointed as a technology reviewer for both the University of Central Florida and the University of South Florida's Matching Grant Research Programs. Collectively, over three million dollars per year are allocated through these programs for university-industry research partnerships. As a reviewer, Mr. Hagen will assist in reviewing proposals and white papers for technical and commercial viability and their meritability for investment. Proposals are received from many technology and research disciplines including microelectronics, aerospace, information technology, medical technology and biotech, modeling and simulation, photonics, engineering, physics, and chemistry. Mr. Hagen's appointment was based upon his past experience managing a $13.3M Department of Defense / Department of Energy technology investment fund, and experience managing the USF Matching Grant Research Program fund from 1997 to 2002.The "Buzz" drives stock value: Apple Computer Example
Social Media Strategy
We study how companies are successfully using social media - blogs, social networking applications like Facebook, microblogs like Twitter and Friendfeed -- and can help you develop an effective strategy for your own organization.
Roadmaps
Our research has found that most companies are aware of the importance of social media - but have very little idea where to begin, how it can help their bottom line, and especially how to avoid the well-publicized pitfalls. We work with our clients to identify "baby steps" to begin exploring the social web safely and simply, helping your management build confidence and see positive results. We can show examples where similar companies have been very successful with social media strategies, and will work with you to create a "roadmap" of steps toward building an interactive, online community of brand loyalists.
Blog Strategies
Understand how to effectively build a corporate blog to magnify your web presence, to establish a reputation of expertise for your company or key employees, and to build relations with other key bloggers who can most influence what is being said about you.
Intelligence Strategies
We can show how market and competitor intelligence can be mined from social media to provide competitive advantage. Our combination of proprietary text mining technologies, experienced analysts and communications specialists, and partnerships with leading US social media analytical and monitoring technology companies give us the perfect combination of resources to design an intelligence solution appropriate to any size of marketing, advertising, or communications campaign.
Community Building
The most difficult and valuable application of social media is the construction of a community of loyal consumers around a brand or company. From hard drive engineers to mattress buyers, social networks have been built around the most unexpected brands to provide free consumer feedback and insight, increase loyalty and awareness, to seed product development and advertising campaigns, and increase brand satisfaction and peer referrals. An active online brand community requires commitment from the company to provide good products and a consistently responsive and positive customer experience, but remember - if consumers aren't talking about your company on your website, they're talking about you somewhere else, and probably where you can't hear or respond.
Soon, all of the leading experts in your market will talk with experience and confidence about their successful experiments in social media. Make sure that you are one of them.
Disclaimer
Innovation Insight is an organization that produces and sells information products and research services. Investors should review all available information on any company mentioned, which may include, but not be limited to, the company's annual report, quarterly report, press releases, as well as other regulatory filings.
Our products and services are intended solely for informative purposes and is not solicitation or an offer to buy or sell any security. Additionally, it is not intended to be a complete description of the securities, markets, or developments referred to in the material. Innovation Insight cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. Innovation Insight in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in our web site or newsletter. Innovation Insight accepts no liability whatsoever for any direct or consequential loss arising from any use of our products and services, web site, or other contents. The reader bears responsibility for his/her own investment research and decisions and should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing.
The information on this site is not intended to be, nor shall constitute, an offer to sell nor solicitation of any offer to buy any security. Innovation Insight is not registered as a securities broker-dealer or an investment adviser either with the U.S. Securities and Exchange Commission or with any state securities regulatory authority. Any featured company logos or other third party logos are service/trademarks of their respective owners. All other content copyright © 2007 Innovation Insight.
Social Media Intelligence
We can provide real-time intelligence regarding the "buzz" around your company or client that spans the 33+ million blogs and traditional media such as newspapers, industry and trade journals. Through ongoing subscriptions or time-delimited project intelligence consulting, we offer best-practice solutions to help you measure and understand what is being said about your organization.
BRAND, COMPETITOR AND CONSUMER INSIGHT
The effectiveness of advertising and communications campaigns is measured in the loyalty and transformation of consumer opinion. Today, however, a single anonymous review or an informal facebook discussion can affect a purchasing decision and set impressions more than all the advertising in the world. We offer tools that can identify brand awareness, competitor strength and activity, opportunities and associations, and consumer opinion leaders to help your organization compete effectively.
- Competitor benchmarking and positioning
- Brand associations - positive and negative
- Industry trends and consumer preferences
- Opinion leaders - ambassadors and detractors
- Buzz levels and market awareness
OUTREACH INSIGHT
Marketing and public relations campaigns rely upon targeted and effective outreach to shape public opinion and awareness. Our tools can help identify the who, the what, and the where to strategically target communications activities for their maximum effect.
- Measuring the "buzz" - real-time tracking of the awareness level and changes in opinion and sentiment
- Quantifying value and effectiveness - estimating consistent return-on-investment for placements in terms of advertising dollar equivalents
- Identifying opinion leaders and influential blogs
- Measuring public engagement and discussion with your message
- Documenting viral activity and memes - concepts and associations with your organization that are tracking through public awareness
- Mapping the connections between social media and traditional media
CRISIS MANAGEMENT INSIGHT
Today, a single disgruntled blogger can turn even the largest company's reputation inside-out in a matter of days or weeks. A reputation crisis can reach critical levels before an organization can even become aware using traditional auditing practices. We can provide tools to monitor real-time public opinion to identify and counter reputation issues, before they become problems.
- Identify sources and strength of positive and negative sentiment
- Identify the journalists, opinion leaders, evangelists and detractors that are shaping the discussion
- Monitor trends and opinion in real-time
- Quantify the effectiveness of crisis remediation activities
Product Launch Insight
You only get to make one first impression, and the launch of any new product or service is sensitive to your market intelligence. Our technologies can help you maximize, monitor, craft and nurture your next launch campaign.
- Mining consumer and reviewer reactions
- Advertising message refinement - what are consumers responding to?
- Identifying ambassadors, detractors, and opinion leaders
- Measuring product buzz and marketplace mindshare
- Revealing market needs and niches
Social Capital Diagram
A sample spider chart used to strategically analyze social capital investment
Working Paper: Graph Theoretic Strategies Against Attacks on Free-Space Optical Networks
As Network-Centric Operations increasingly become the method by which the US expects to build tactical advantage in combat, the sophistication of attacks against tactical
networks is also likely to increase. Improving robustness and resilience against attacks designed to maximize damage to overall network structures can be addressed through the application of network analytic concepts. This paper demonstrates the “macro-level” implications
of targeted versus random attacks against networks, and provides a compromise strategy wherein individual nodes prioritize reconnections to maximize network-level resiliency
with minimum additional computational requirements to existing packet- and hardware-
level operations.
This paper also discusses the relevant graph theoretic/ network analytical concepts relevant to network resiliency, such as degree (the number of connections per node), dependency / betweenness (the reliance of communications on a small number of nodes), distance / pathlength (the number of intervening nodes required to connect nodes in the network), and path redundancy / walks (the number of shortest-distance alternate routes).
Empirical findings are presented based upon monte-carlo simulations of randomly generated networks, wherein different strategies of network attacks and network reconnection strategies are measured for their impacts on the integrity of the overall networks. The implications are significant primarily for self-adapting free-space optical military and satellite networks wherein network resilience is an important consideration.
Some findings include:
- Even random, distributed free-space networks have naturally occuring traffic zones and nodes that are sensitive to removal.
- Topology-targeting attacks against distributed networks can be over twice as damaging as random attacks.
- Targeted network attacks can isolate nodes, increase routing congestion, reduce routing options and increase relay distances.
- Targeted reconnections – based upon a node-level "stitching" strategy – can be significantly more effective at healing attacked networks than alternative methods.
Dowload: Graph Theoretic Strategies Against Attacks on Free-Space Optical Networks
Graph Theoretic Strategies Against Attacks on Free-Space Optical Networks
Report: Corporate Headquarters in Florida and the United States
Enterprise Florida Inc. and Innovation Insight have released their latest report regarding corporate headquarters in the United States. The report benchmarks US states for their competitiveness and ability to attract corporate headquarters, and examines trends and factors that influence where Fortune 500 companies chose to locate their headquarter facilities.
Headquarters are largely recognized as attractive economic development targets, and this report also examines the advantages, disadvantages, and other considerations regarding corporate headquarters from an economic development perspective.
The report focuses on Florida, and contributed to the official designation of "Corporate Headquarters" as a Florida "High-Impact" targeted sector. However, the report will be relevant to any company, economic development organization, or site selection consultant with interest in current corporate headquarters facility location.
Download 2006 Report: Corporate Headquarters in Florida and the United States
2006 Report: Corporate Headquarters in Florida and the United States
Press: National Defense Industry Association
Guy Hagen (President) was cited in the On The Go section of the January/February 2007 edition of the Maddux Business Report for his board activities with the Greater Tampa Bay chapter of the National Defense Industry Association.Research: Florida High Tech Corridor R&D Impacts
Innovation Insight has been contracted by the Florida High Tech Corridor Council to document the "downstream" qualitative and economic impacts of the External Matching Grant program at the University of South Florida (USF) and the University of Central Florida (UCF). This is an interesting, Council-funded program that commits $1M each year to its partner universities to underwrite research partnerships with private sector Florida companies for product and process improvement -- essentially applied technology and engineering grants for economic development and intellectual property development. Innovation Insight, in partnership with the USF Center for Economic Development Research (CEDR) will be conducting surveys and focus groups of company partners, benchmarking 3-year growth rates of participating companies, and documenting other types of impacts on the faculty, graduate students and alumni, and the Corridor's economy. The project is projected to conclude by March, 2007.Appointment: Tampa Bay National Defense Industry Association (NDIA) Board
In October, 2006 Guy Hagen was elected to the Tampa Bay chapter of the National Defense Industry Association's (NDIA) "Member at Large" board position. The responsibilities of the Member at Large include representing the interests of small defense and technology businesses.Working Paper: Social Capital, or Choosing Your Friends Wisely
"Social capital" is becoming a buzzword in many sectors. This working paper compiles a number of presentations, instructional certification course material, and research that Innovation Insight has done regarding social capital. The paper introduces how the concept of social capital can be applied and measured to weave targeted networks that can be leveraged for a particular purpose, or used as a measurement and evaluation tool for companies and grantmaking organizations. The working paper is available in Adobe Acrobat PDF format here.Social Capital: Choosing Your Friends Wisely
Working paper introducing the network nature of social capital, and how it can be applied to measure and build networks for individuals and organizations.Research: Corporate Headquarters
Innovation Insight has been retained in 2006 by Enterprise Florida Inc. to assess Florida's competitiveness regarding corporate headquarters of all sizes. The research will include state benchmarking, a review of economic development incentives, statewide consensus building regarding recruitment and attraction strategies, and a formal application to have "headquarters" classified as a Florida "high-impact" designated industry sector. This will enable qualified headquarters projects for state incentive assistance. The work includes collaboration by the University of South Florida Center for Economic Development Research (CEDR), and is targeted for completion by October, 2006.Structural Division: Permuting Network Structures to Explore Hidden Equivalence
Working paper in Adobe Acrobat PDF formatPartnership: Arrowstrike
Innovation Insight has formed a strategic collaboration with financial services research giant Dalbar to offer specialized market research services to Florida's banking, insurance, securities, and financial companies under the name "Arrowstrike". This collaboration delivers the perfect combination of flexibility, responsiveness, reputation and capacity for its services including:- Surveys
- Focus Groups
- Consumer Confidence
- Service Quality
- Interviews
- Benchmarking
- Relationship Management
- Market Trends
- Organizational Network Analysis
- In-House Call Center Staff
- New product needs and testing
- Organizational analysis
- Regulations and compliance
- Leveraging the Latin America connection
- Sampling opportunities for community and internet banks
- Customer reactions to outsourcing and offshoring changes
- Winning Floridas top producers
- Understanding the affluent Hispanic market
- Customer experiences with service, sales and call center staff
- Best technology practices
- Customer opinions and brand management
- NASD, SEC, and state regulator client level checks and broker / client malfeasance screening
About the Company
THE COMPANY
Innovation Insight is a Florida corporation founded in 2002. The company serves the government, private, and not-for-profit sectors and specializes in technology development and research consulting. Innovation Insight's focus is on the Florida market, although it regularly supports projects nationwide regarding network analysis and technology market research. Innovation Insight is one of the few full-time US providers of dedicated social network analysis consultation services. Innovation Insight is also one of the few companies in the Southeast that can provide the full range of outsourced qualitative to quantitative research services affordable to small organizations and companies.
Innovation Insight is committed toward staying at the leading edge of research technologies and providing results targeted to each clients' needs.
THE FOUNDER
Innovation Insight was founded by Guy Hagen, who has worked since 1995 in high-technology economic development and as a key strategist and analyst in Florida's High Tech Corridor Council, the Tampa Bay Partnership, and numerous central Florida economic development organizations and technology industry consortia. He has generated nationally recognized industry assessment, econometric impact, and cluster research publications, and has presented and published internationally for his activities in technology transfer and development.
OUR PARTNERS
Innovation Insight is supported by an established network of top-caliber technology, industry, academic, and entrepreneurial consultants. Our collaborations with such organizations as the University of South Florida Center for Economic Development Research, the University of Central Florida Institute for Economic Competitiveness, the University of Tampa Center for Knowledge Management, the Forrester Institute, Dalbar, Frost and Sullivan and others allow our services to be flexible and scalable - while offering the mix of reputation, specialization, and capacity needed for each project.
OUR LOGO
Our logo, the Eye of Horus, is a 3000-year-old symbol that represents 'insight' and the ability to reveal hidden information.
CONTACT INFORMATION
Mail: 27810 Sky Lake Circle, Wesley Chapel FL 33544
Phone: 813.997.2111
Fax: 813.973.1392
Email: gh @ innovationinsight.com
Press: Metro Orlando Film and Entertainment Industry
Orlando Sentinal. July 15, 2005: "Digital media fills TV, movie void" Orlando Business Journal, July 18, 2005: "Area's film biz big but shifting, new study finds: Midsize firms fueling growth in revenue, jobs, research shows."Press: Florida Financial Services Research
Corporate Real Estate Leader, July 2005: "Decentralizing the Nation's Financial Services Mission-Critical Functions", a case study of the Depository Trust and Clearing Corporation and the move of financial companies away from Manhattan after the 9/11 tragedy. St. Petersburg Times. January 17, 2005: "Recruiter to cast for big fish for Tampa", what does our research say about recent layoffs? Tampa Tribune, January 13, 2005: "JPMorgan To Cut 1,900 At Tampa Call Center", discussion of recent events regarding activity in this cluster Tampa Tribune, November 3, 2003: "Fishing for Big Business", an overview of research on Florida's financial services industryPress: Research on Offshore Outsourcing
2004 Baseline Analysis of Offshoring in the Tampa Bay Region- Tampa Bay Business Journal, November 8 2004: "Study shows Bay area startup companies outsource for IT"
- Tampa Tribune, October 26 2004: "Offshoring's Impact has been Mild on the Bay Area"
- St. Petersburg Times, October 26, 2004 "Outsourcing Barely Affects Bay Area"
- Tampa WTSP Channel 10, October 25 2004: "Offshoring: Bay Area Jobs Overseas is a Growing Trend"
- Tampa Bay Business Journal, October 25 2004: "Offshoring Study Shows Business Size is a Major Factor"
- Tampa Tribune, October 25 2004: "Study: Perception of Outsourcing Worse"
- St. Petersburg Times, October 25 2004:"USF Outsourcing Study" release
- Tampa Bay Business Journal, July 5, 2004: "USF Center Hires Local High-Tech Team to Study Outsourcing", announcing a collaborative research project to study Offshoring headed by Innovation Insight.
- Tampa Tribune, May 6, 2004 "USF to Study Export of Jobs And Its Effect On Bay Area", discussion of offshoring trends regarding financial services.