I see the term “case study” used frequently in PR, marketing and management research – but often it is used to describe a very informal and arbitrary descriptive narrative.  To me,  “case study” should refer to a specific research methodology for making consistent comparisons and measurements of two or more subjects, particularly when combining multiple [...]

Miami-based Carnival Cruise Lines has been a pioneer in leveraging social media to build customer loyalty and satisfaction. I interviewed Carnival’s Senior Manager for Interactive Marketing Strategy Jordan Corderra and Social Media Strategist Stephanie Leavitt about how they built such a successful and loyal online community.
Company Profile:

Employees: 81,200
2007 Revenue: $13 Bn
2007 Revenue Growth: +10.1%
Headquarters: Miami, [...]

When Google agreed to provide China censored search capability, it justified its action on the principle that information cannot be contained.  The implication was wherever a connection exists, people will explore and adapt their methods of communication to allow the free and unmonitored flow of information.
This week, the Greater Tampa Bay National Defense Industry Association [...]