My presentation on “Social Media: Strategy and Intel” that I presented at a panel at this year’s Internet and Technology Summit in Tampa is available for download below.  Twitter comments on the event were tracked under the hashtag #internetsummit.  Thanks to David Glass for organizing such a successful and interesting event, and Bernie Borges for [...]

Miami-based Carnival Cruise Lines has been a pioneer in leveraging social media to build customer loyalty and satisfaction. I interviewed Carnival’s Senior Manager for Interactive Marketing Strategy Jordan Corderra and Social Media Strategist Stephanie Leavitt about how they built such a successful and loyal online community.
Company Profile:

Employees: 81,200
2007 Revenue: $13 Bn
2007 Revenue Growth: +10.1%
Headquarters: Miami, [...]