OK, I have to post about a growing pet peeve.  I’m a very, very small lone voice against the vast and growing trend of referring to online social networking applications / platforms (MySpace, FaceBook, white label platforms, etc.) as “social networks”.  While social networking applications contain, and are a type of human social network, “social networks” predate the internet by the age of homo sapiens and include different types, scales, and structures of network relationships, interactions and exchanges than are witnessed online.

The following s a pretty crude BlogPulse trend comparison, but I think it’s pretty clear that the common usage has won out over the more accurate term!  (Note - the labels don’t reflect the actual boolean search terms which were rather long; the first two trends specifically exclude sites that contain “social network analysis”)

social network analysis versus online social networks

“Social networking applications” or “social networking websites” are unwieldy terms, so it’s easy to understand the abbreviated moniker.  I am grateful that this web 2.0 phenomenon has brought so much attention and prestige to the field of social network analysis but at the same time it has trivialized it.


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[...] Ιούλιος 14, 2008 Ο Guy Hagen γκρινιάζει (“I am grateful that this web 2.0 phenomenon has brought so much attention and prestige to [...]


[...] “Social networking applications” ≠ “social networks” [June 19 2008 ] (Tomado de Intel [...]


[...] Networks gains another level of salience Jump to Comments While over at socnet, there is a discussion of how “social networks” has become totally co-opted and stolen by the rise of the social networking sites/services [...]


COMMENT by Edward Vielmetti

I’ve seen academic or practitioner efforts to respecialize to describe what they are doing as something other than social network analysis; usually it involves replacing the word “social” with something else that sounds a little more business-like and less fun.

e.g. {value,organizational,professional,institutional} network *

(here via the SOCNET list where Valdis Krebs pointed out this posting)


COMMENT by Guy Hagen

After a phone conversation with Jeremiah Owyang (Forrester) today, he posted on Twitter: “jowyang @GuyHagen and I talked about how social platforms (technology) enable social networks (People) to interact with social applications (tools)”. That’s a succinct and explanatory definition. http://twitter.com/jowyang/statuses/886576904


[...] “Social networking applications” ≠ “social networks” [June 19 2008 ] (Tomado de Intel [...]




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