Top Magazines and Social Media [March 23 2009]
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This is only a quickly compiled list, but here is a table of some of the major social media tools being used by the top US magazines as listed by their 2006 circulation:
| 2006 Rank | Magazine | Main Page Feed | Message Boards | Myspqce | Blogs | Online Community | Other Notes | ||
| 1 | AARP | √ | √ | Photo sharing, journals, video podcast | |||||
| 2 | Reader’s Digest | √ | √ (1700 followers) | √ (1500 fans) | Several Channels | √ Via Gather.com | Central site links and portal for all social network links. “Out Loud” podcast series. | ||
| 3 | Better Homes & Gardens | √ | √ “Home and family” network | ||||||
| 4 | National Geographic | √ (192,000 fans) | √ | Photo feeds, “Herods Lost Tomb” iPhone app, video podcasts of TV series | |||||
| 5 | Good Housekeeping | √ | √ (300 fans) | √ | Mobile content, video channel | ||||
| 6 | Ladies Home Journal | √ (278 fans) | √ | Video channel, photo sharing | |||||
| 7 | Time | √ | √ (<1000 fans) | Podcasts | |||||
| 8 | Woman’s Day | √ | √ (258 fans) | √ | √ | Video channel,podcast, mobile content | |||
| 9 | Family Circle | √ | √ (<800 fans) | √ | Calendar, parents.tv video channel | ||||
| 10 | People | √ | √ (1000 fans) | √ | Mobile content, video channel | ||||
| 12 | Prevention | √ | √ | √ | Podcasts | ||||
| 14 | Sports Illustrated | √ | √ (1760 fans) | Video channel, mobile content, “2009 Bracket Challenge” on facebook | |||||
| 15 | Newsweek | √ | √ (9300 followers) | √ (1800 fans) | √ | “On Air” podcast, video podcast channels | |||
| 16 | Playboy | √ | √ (4800 followers) | √ (1M+ fans) | √ (4600 followers) | √ | Mobile content; central link and portal for all social network links; podcasts | ||
| 17 | Cosmopolitan | √ | √ (287,000 fans) | √ | Mobile content, podcasts |
I also looked at about a dozen other magazines - and pretty much every magazine has a Facebook presence (some intentional, some fan-created) and online content in a blog format (which implies categories, feeds, comments, and commentor accounts). However, it’s obvious that there’s a wide disparity in the level of community and penetration experienced by each magazine in the various social networking sites.
As I said, this was just a quick compile - so corrections and additions are welcome.
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