We can provide real-time intelligence regarding the “buzz” around your company or client that spans the 33+ million blogs and traditional media such as newspapers, industry and trade journals. Through ongoing subscriptions or time-delimited project intelligence consulting, we offer best-practice solutions to help you measure and understand what is being said about your organization.

BRAND, COMPETITOR AND CONSUMER INSIGHT

The effectiveness of advertising and communications campaigns is measured in the loyalty and transformation of consumer opinion. Today, however, a single anonymous review or an informal facebook discussion can affect a purchasing decision and set impressions more than all the advertising in the world. We offer tools that can identify brand awareness, competitor strength and activity, opportunities and associations, and consumer opinion leaders to help your organization compete effectively.

• Competitor benchmarking and positioning
• Brand associations - positive and negative
• Industry trends and consumer preferences
• Opinion leaders - ambassadors and detractors
• Buzz levels and market awareness

OUTREACH INSIGHT

Marketing and public relations campaigns rely upon targeted and effective outreach to shape public opinion and awareness. Our tools can help identify the who, the what, and the where to strategically target communications activities for their maximum effect.

• Measuring the “buzz” - real-time tracking of the awareness level and changes in opinion and sentiment
• Quantifying value and effectiveness - estimating consistent return-on-investment for placements in terms of advertising dollar equivalents
• Identifying opinion leaders and influential blogs
• Measuring public engagement and discussion with your message
• Documenting viral activity and memes - concepts and associations with your organization that are tracking through public awareness
• Mapping the connections between social media and traditional media

CRISIS MANAGEMENT INSIGHT

Today, a single disgruntled blogger can turn even the largest company’s reputation inside-out in a matter of days or weeks. A reputation crisis can reach critical levels before an organization can even become aware using traditional auditing practices. We can provide tools to monitor real-time public opinion to identify and counter reputation issues, before they become problems.

• Identify sources and strength of positive and negative sentiment
• Identify the journalists, opinion leaders, evangelists and detractors that are shaping the discussion
• Monitor trends and opinion in real-time
• Quantify the effectiveness of crisis remediation activities

Product Launch Insight

You only get to make one first impression, and the launch of any new product or service is sensitive to your market intelligence. Our technologies can help you maximize, monitor, craft and nurture your next launch campaign.

• Mining consumer and reviewer reactions
• Advertising message refinement - what are consumers responding to?
• Identifying ambassadors, detractors, and opinion leaders
• Measuring product buzz and marketplace mindshare
• Revealing market needs and niches