• For every state dollar invested in interactive digital entertainment companies under the Floridaʼs Entertainment Industry Financial Incentive program, state and local governments generate an additional $3 in tax revenue from tax receipts from direct, indirect, and induced economic activity by the qualified projects (2009 impacts).
• Statewide, the interactive digital entertainment sector as a whole employs at least 2,290 direct jobs, resulting in a 2009 economic impact of over $873 million and 6,100 jobs. Annually, the sector generates more than $32 million in state and local tax revenue.

2010-digital-entertainment-impacts-v3

In contrast to most of Mr. Hagen’s presentations, which often focus on social media strategy and sophisticated research and measurement tools, this presentation focused on enabling every audience participant with the tools necessary to begin brand monitoring immediately, with no cost other than their time. The presentation deck is linked below.

Now you can collect real-world reactions for your commercials, PSAs, executive speeches, closing arguments or other video media in a manner that shows which parts work - and which parts may generate unwanted reactions. You can watch a short demonstration video below: