We study how companies are successfully using social media - blogs, social networking applications like Facebook, microblogs like Twitter and Friendfeed — and can help you develop an effective strategy for your own organization.

Roadmaps

Our research has found that most companies are aware of the importance of social media - but have very little idea where to begin, how it can help their bottom line, and especially how to avoid the well-publicized pitfalls. We work with our clients to identify “baby steps” to begin exploring the social web safely and simply, helping your management build confidence and see positive results. We can show examples where similar companies have been very successful with social media strategies, and will work with you to create a “roadmap” of steps toward building an interactive, online community of brand loyalists.

Blog Strategies

Understand how to effectively build a corporate blog to magnify your web presence, to establish a reputation of expertise for your company or key employees, and to build relations with other key bloggers who can most influence what is being said about you.

Intelligence Strategies

We can show how market and competitor intelligence can be mined from social media to provide competitive advantage. Our combination of proprietary text mining technologies, experienced analysts and communications specialists, and partnerships with leading US social media analytical and monitoring technology companies give us the perfect combination of resources to design an intelligence solution appropriate to any size of marketing, advertising, or communications campaign.

Community Building

The most difficult and valuable application of social media is the construction of a community of loyal consumers around a brand or company. From hard drive engineers to mattress buyers, social networks have been built around the most unexpected brands to provide free consumer feedback and insight, increase loyalty and awareness, to seed product development and advertising campaigns, and increase brand satisfaction and peer referrals. An active online brand community requires commitment from the company to provide good products and a consistently responsive and positive customer experience, but remember - if consumers aren’t talking about your company on your website, they’re talking about you somewhere else, and probably where you can’t hear or respond.

Soon, all of the leading experts in your market will talk with experience and confidence about their successful experiments in social media. Make sure that you are one of them.