Innovation Insight is announcing “Video Insight”, a new internet-based audience response research system. This system provides a low-cost, flexible alternative to the focus group / response-dial based systems used in the recent presidential debates to show moment-by-moment audience reactions while the candidates were speaking.

Now you can collect real-world reactions for your commercials, PSAs, executive speeches, closing arguments or other video media in a manner that shows which parts work - and which parts may generate unwanted reactions. You can watch a short demonstration video below:

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