We specialize in providing comprehensive, flexible, outsourced research and public relations intelligence. We support all sizes of research projects from quick and small to nationwide, with a special emphasis on technology industries and client-focused results.

RESEARCH INTEGRATION

How to effectively combine online research with traditional research methods like surveys and focus groups, and how to design effective research plans for difficult tasks.

PUBLIC RELATIONS ANALYTICS

Mining blogs, the Internet, newsprint and industry journals to identify opinion leaders, public opinion and sentiment, brand value and “buzz”. “Real time” trends, numerics, and strategic information to support product launches, crisis management, brand analysis, shareholder management, and communications campaigns.

MARKET RESEARCH SERVICES

Competitor benchmarking, demographics, market profiling, surveys and focus groups, business plan and market plan due diligence.

QUANTITATIVE RESEARCH METHODS

Number crunching and knowledge discovery: Exploratory data analysis, data mining and knowledge discovery techniques, advanced statistical analysis.

QUALITATIVE RESEARCH METHODS

The science of people and groups: Focus groups, structured and semistructured interview research, consensus building, roundtable and meeting facilitation, structured participant observation (events and groups) and ethnographic techniques, case studies.

SURVEY RESEARCH AND SYSTEMS

Extracting insight: Internet and email surveys, custom survey systems, OLAP (online application) custom data collection systems, traditional (mail / phone) surveys, text data and qualitative survey analysis.

INDUSTRY AND ECONOMIC INTELLIGENCE

Regional and national competitiveness and benchmarking: Targeting regional competitiveness and market statistics, empirical (statistical) cluster identification, ethnographic cluster research, industry linkage (input-output) analysis, target industry initiatives, top-to-bottom cluster and “ecosystem” mapping, cluster-based strategic planning. Network capital, innovation (patents, citations and research activity), and emerging communities of knowledge, technology and expertise.

ADVISORY SERVICES

Helping clients forecast information needs, identify tools, and build state-of-the-art internal research capacity.